Full-service growth marketing agency with AEO as a named practice · New York, NY
Growth marketing agency founded 2016, running Answer Engine Optimization as a dedicated service backed by Goodie, its own AI-visibility tracking platform.
Founded by Mostafa ElBermawy, a former archaeologist turned self-taught developer and startup growth advisor. CB Insights cites 2016; the founder's own account in a past interview says 2017.
Best for: Consumer, SaaS, or healthcare brands wanting AEO tied to full growth marketing.
NoGood built AEO as a named core service rather than a bolt-on line, backed by Goodie, a real proprietary platform tracking citations, share of voice, and sentiment across ChatGPT, Claude, Gemini, and Perplexity — genuine measurement infrastructure most peers in this set don't have. The headline stat often cited for them, a 335% increase in AI-source traffic, comes from a Goodie case study, meaning the tool's own vendor is also NoGood's tech partner rather than a neutral third party. Independent validation is thin either way: Clutch shows a single review, despite a client roster that includes Spring Health, Oura, and Procter & Gamble.
Good fit if
Less so if
Source: agency's own published AEO service pages.
Sources: agency's own case studies, Clutch, third-party agency reviews.
No standalone benchmark study found. Goodie itself functions as an ongoing measurement product (citations, share of voice, sentiment tracking) rather than a one-off research report — the closest equivalent to original research in their public output.
Source: agency's own product and service pages.
Described as a step above other agencies, with the founder personally involved and proactive about flagging any risk to timelines in advance.
— Tech startup client (anonymized), via Clutch
Only one review found on Clutch — thin independent validation relative to a client roster that includes Spring Health, Oura, and Procter & Gamble.
Website & contact checked
Reviewed Jul 2026
AI SEO service confirmed
AEO named core service, Goodie platform documented
Third-party reviews extremely thin
One review found on Clutch
Headline stat not independently verified
335% AI-traffic figure sourced from Goodie, their own tech partner
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